SEO Expertise
seo made simple

I have decide to write this article as a result of numerous emails. It seems more and more people are falling victim to bad SEO. The main complaint is that they are paying entirely too much for little or no results. Additionally, many fall prey to bad SEO practices. If you plan to hire an SEO pro in the future, I suggest you use this article as a set of guidelines.

Before going with any SEO firm or individual, do the following:

A) Find out how established and experienced an SEO firm is before you negotiate.
Do they have a sizeable client list under their belt?
Are they published?

Web 2.0 is a term coined by Tim O’Reilly to describe the evolving role of search from a its origins as a flat platform to one that is multidimensional and all inclusive.

Born at a conference brainstorming session between O’Reilly and MediaLive International, the term “Web 2.0″ has clearly taken hold, but there’s still a huge amount of disagreement about just what Web 2.0 means. Some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom.

In the initial brainstorming,  the following examples were highlighted to give a sense of Web 2.0:

No Follow tags are placed on links if a webmaster decides that he/she does not want to pass on popularity to the page thats being linked to.  Thats it in a nutshell.

Why did Wikipedia decide to add No Follow tags to its external links?  Well basically because webmasters from all over the world wanted to gain the benefit of being linked to from the Wikipedia and so began adding their links to various parts of the website a process commonly refered to as “Spamming”.

Will this stop webmasters from spamming the wikipedia?  The short answer is no.  This is why:

Alt tags are very important to search engine optimisation.  Alt tags are used to provide a text alternative to pictures and/or image navigation.

Alt tags are detected when you hover your mouse over an image.  A text box appears giving you  a de

1. Eric Schmidt, Larry Page, and Sergey Brin
Executives, Google

When your stock price can top $500 a share, you’re collectively worth $33 billion in cash, and you run the most trafficked search engine on the Internet, you can afford to do, well, pretty much whatever you want. Sergey Brin and Larry Page’s little project from Stanford has grown into the Web’s most talked-about powerhouse, and one of the few names on this list to have morphed into a verb. Schmidt left Novell to join the board of directors at Google in 2001 and soon became the company’s CEO. Having conquered the online advertising world, Google seems to be gearing up for an acquisition spree, its headline-grabbing purchase of YouTube marking a big step toward complete domination of the Web.