Social Marketing
Social Marketing is a new term that spun off the recent growth and popularity of “Web 2.0″ in search.
Wikipedia’s description of Social Marketing is as follows:
Social marketing is the systematic application of marketing alongside other concepts and techniques to achieve specific behavioural goals for a social good.
Social Marketing is the means by which to ensure a website is active in the Web 2.0 scene.
There are many ways to ensure that your site is Web 2.0 smart, these include:
- Participating in social bookmarking communities
- Participating in Social Tagging Communities
Why is social marketing important? Because it is very rapidly replacing SEO as the prime way to attract organic search engine traffic.