What is Web 2.0?
Web 2.0 is a term coined by Tim O’Reilly to describe the evolving role of search from a its origins as a flat platform to one that is multidimensional and all inclusive.
Born at a conference brainstorming session between O’Reilly and MediaLive International, the term “Web 2.0″ has clearly taken hold, but there’s still a huge amount of disagreement about just what Web 2.0 means. Some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom.
In the initial brainstorming, the following examples were highlighted to give a sense of Web 2.0:
| Web 1.0 | Web 2.0 | |
|---|---|---|
| DoubleClick | –> | Google AdSense |
| Ofoto | –> | Flickr |
| Akamai | –> | BitTorrent |
| mp3.com | –> | Napster |
| Britannica Online | –> | Wikipedia |
| personal websites | –> | blogging |
| evite | –> | upcoming.org and EVDB |
| domain name speculation | –> | search engine optimization |
| page views | –> | cost per click |
| screen scraping | –> | web services |
| publishing | –> | participation |
| content management systems | –> | wikis |
| directories (taxonomy) | –> | tagging (”folksonomy”) |
| stickiness | –> | syndication |