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Yahoo is under huge pressure after Google pulls out of a planned partnership with the internet portal

Google said Wednesday it was ending its bid for a joint search advertising partnership with Yahoo to avert a "a protracted legal battle" with regulators.

Google has confirmed it is scrapping its proposed search advertising deal with rival internet company Yahoo. By Mark Sweney

Google cancelled plans for a search advertising partnership with Yahoo amid opposition from antitrust regulators and advertisers, Google's chief legal officer said in a blog posting on Wednesday.

Google has scrapped its internet advertising partnership with struggling rival Yahoo, abandoning attempts to overcome the objections of anti-trust regulators and customers who believed the alliance would give Google too much power over online commerce.