Archive for January 21st, 2009

Google fails to flog Web 2.0 auto-ad model to papers (The Register)

Print Ads goes six feet under as profits disappoint Google’s attempt to bump up its ad revenues beyond the interwebs has hit the buffers – as a result the company will dump its two-year-old Print Ads program.…

Wednesday, January 21st, 2009

Google scraps US print ad scheme (Netimperative)

Google has announced it will stop selling print ads for US newspapers, as part of the search giant’s new cost-cutting campaign.

Wednesday, January 21st, 2009

Google pulls the plug on Print Ads (Silicon.com)

As the publishing industry gradually moves online, Google has discovered that it's hard to shift some of its initiatives in the other direction - specifically, advertisements. Spencer Spinnell, director of Google Print Ads, wrote in a blog post Tuesday: "While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the ...

Wednesday, January 21st, 2009

Print Ads join mass Google services cull (PC Advisor)

Offline ad scheme closing next month Google continues to trim off its underperforming services, this time cutting one that had been met with scepticism when it launched but nevertheless garnered some support.

Wednesday, January 21st, 2009

Google scraps print ads programme (Channel 4)

Google is giving up on selling print ads for the ailing US newspaper industry, ending a two-year-old attempt to extend its dominance of internet marketing into another medium.

Wednesday, January 21st, 2009