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Some of the world's largest internet companies, including Google and Yahoo!, have signed up to a set of targeted advertising guidelines in the UK to provide consumers with greater privacy and protection. Targeted or behavioural advertising, where advertisements are sent to a consumer based on internet browsing activity, made headlines in the UK last year when the advertising technology firm ...

Google has refused to submit its revenue figures for the debut mobile ad spend study from the Internet Advertising Bureau and PricewaterhouseCoopers.

Google has refused to submit its revenue figures for the debut mobile ad spend study from the Internet Advertising Bureau and PricewaterhouseCoopers.

Google has refused to submit its revenue figures for the debut mobile ad spend study from the Internet Advertising Bureau and PricewaterhouseCoopers.

Google has refused to submit its revenue figures for the debut mobile ad spend study from the Internet Advertising Bureau and PricewaterhouseCoopers.