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SAN FRANCISCO (Reuters) - Google Inc will begin to aim online ads at people based on their Web browsing history, joining an industry trend that has raised privacy concerns even as it makes product pitches more effective.

Google will begin to aim online ads at people based on their Web browsing history, joining an industry trend that has raised privacy concerns even as it makes product pitches more effective. 

Wades into interest-based ads behavioral targeting Google has unleashed a new behavioral ad targeting scheme onto YouTube and partner sites in its AdSense advertising network - though it has carefully avoided the term behavioral ad targeting. Google prefers "interest-based advertising."…

Google on Wednesday said it will begin selling targeted ads based on users’ interests determined by the websites and pages that people view.

Google is to launch behavioural targeting ads on YouTube and the Google Content Network in a bid to compete with competitors.