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SAN FRANCISCO (Reuters) - Google Inc's quarterly profit topped expectations, helped by cost controls and marketers switching to online ads from traditional media, sending its shares up as much as 5 percent.

Internet search giant Google reported a 9.2 percent rise in quarterly net profit on Thursday but said revenue declined for the first time ever in consecutive quarters.

Google, the internet search engine, announces strong results for the first three months of this year.

CHICAGO (Reuters) - Wall Street has high hopes for Google Inc after the bell on Thursday, even as advertising spending remains under pressure and another tech giant, Intel Corp, disappointed some investors.

Sister-tracking app used for good, not evil Google's Latitude service proved an unwitting aid to police tracing a stolen purse in San Francisco, guiding the boys in blue to the miscreants in moments.… Whitepaper - Protecting small business server and other tips for SMBs