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The search engine behemoth will this week launch a new service to help thousands of small British companies export their wares to countries which have yet to experience some of Britain's best - and wackiest - products.

FOR all the billions of dollars worth of surveillance technology directed at North Korea as it breathes fire this weekend, its closed society is so impervious to spying that diplomats in Asia are forced to admit that they might as well rely on Google Earth.

The search engine behemoth will this week launch a new service to help thousands of small British companies export their wares to countries which have yet to experience some of Britain's best - and wackiest - products.

It's not a product. It's a user happiness pill Google I/O When Lars Rasmussen first floated the idea, Google co-founder Sergey Brin wasn't impressed. "He came to me and he said 'This may sound kinda crazy, but we're going to reinvent communication and we just need a bunch of engineers to go of to Australia for a while and we'll get back to you after a couple of years,'" Brin remembers. "It was ...

The search giant's ambitious Google Wave project has developers at Google I/O mulling the possibilities, and even comparing it to the iPhone