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U.S. Internet search engine operator Google has decided against acquiring a newspaper, the Financial Times reported, citing the company's chief executive and chairman, Eric Schmidt.

Google considered buying a newspaper but dropped the idea, the head of the Internet search giant said in an interview with the Financial Times published on Wednesday.

Google is on a charm offensive to convince governments and the general public that the internet advertising company should not be subjected to new privacy or antitrust regulation.

Oompa Loompas under the microscope Google has turned its famously analytical approach on its own human resources department, applying behavioural analysis to work out which staff might be thinking of jumping ship before they know it themselves.… Video - Microsoft Dynamics CRM 4.0

Google has considered buying a newspaper or using its charitable arm to support news businesses seeking non-profit status, but is now unlikely to pursue either option, Eric Schmidt, chairman and chief executive, told the Financial Times.