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LONDON - YouTube is integrating Google Analytics into its brand channels, which will allow advertisers to track viral and video campaigns in greater detail.

"In a move that could blunt some of the criticism of Google for its settlement of a lawsuit over its book-scanning project, the company signed an agreement with the University of Michigan that would give some libraries a degree of oversight over the prices Google could charge for its vast digital library."

Google is adding data on YouTube videos to its Google Analytics software.

LONDON - Yahoo! and Microsoft are making a fresh assault in the battle of the search engines, as the market's subsequent number's two and three ready new products aimed at taking the wind out of Google's sails.

Google CEO Eric Schmidt confirmed speculation that his company had been considering the possibility of acquiring a newspaper but quickly added the company has since decided against the idea because potential acquisition targets are either too expensive or have too many liabilities. Schmidt said Google was "trying to avoid crossing the line" between technology and content and was instead working ...