Archive for the ‘Creative SEO’ Category

How to Write SEO

So the idea of becoming a freelance writer excites you.  You’ve read up on some books, checked online for all the information you can find, you have a feeling you know what to expect.  Knowing that it will take some time to grow your business, you don’t quit your day job, but you are itching to find a way.  Problem is you don’t have any beginning clients or clips, so where to turn?

 

Tuesday, November 6th, 2007

Creative Search Engine Optimisation-A Case Study

Problems for BusinessTaxRecovery.com

In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN.

Keyword analysis revealed that combinations of the root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren’t far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content.

Saturday, November 3rd, 2007