SEO Expertise
seo made simple

Matt Cutts is Google’s head of search quality. Keep in mind Google’s bias and perspective when watching Matt’s videos. They want relevant search results and will not openly disclose some of the bigger holes in their current relevancy algorithms.

• Google Sitemaps Questions, DMOZ Snippet Usage & Qualities of a Good Site
  • make your site crawlable & have a citation worthy marketing hook
  • DMOZ snippet usage is query dependant, but you can use the meta NoODP tag to prevent them from using that as your description
• Some SEO Myths
  • most people do not need to worry about footprints (IP address, hostname, Javascript trackers) unless they are bulk spammers

Most people possess one or maybe two of these skills, very rarely do people posses all four.  In truth, to get to all four, people who are good at two of these need to actively develop the other skills.  Now, if you are running your own business, do you really have the time to do this?  Is this the best use of your time?

Specifically the four skills needed for SEO work are:
Web Design – producing a visually attractive page
HTML coding - developing Search Engine friendly coding that sits behind the web design
Copy writing – producing the actual readable text on the page
Marketing – what are the actual searches that are being used, what key words actually get more business for your company? 

There are many Search Engine Optimization Company working in this area. An optimizers needs to keep a constant eye on these algorithms, study them and optimize their sites accordingly. Thus a SEO has a lot to study as there are so much search engines with their own algorithms. The most popular of these search engines are Google, Yahoo, MSN, Alta-Vista, Lycos etc.

Google Algorithms and Updates

Google Big Daddy update, what is it all about? More importantly, how does it affect my site’s position in Google’s search engine? A good place to begin understanding what Big Daddy is all about is to hear it from the proverbial horse’s mouth, yes, you guessed it, Google’s Matt Cutts himself. In his infamous blog, Matt talks about the Big Daddy Update and explains what its all about.