SEO Expertise
seo made simple

Keyword Research and selection is the foundation of search engine optimisation projects.

At this stage of the SEO project you are basically searching for the keywords that will generate the highest amount of targetted traffic.

As a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I’m just amazed at the selections I receive.
It’s absolutely imperative that you make wise choices in the area of keywords. Many people simply look at statistics. Others go strictly on the most highly searched keywords from one particular search engine. Still others do no research at all and just guess. While the first two can work in combination with one another, they still don’t offer a complete solution.

Unfortunately, many website owners overdo it. Keywords are one of the most important tools in ranking high on search engines. Abuse them and you will suffer the consequences.

Many novices read about places to add keywords, such as ALT tags, anchors and other areas. While these are meant to be used if you want to help boost your keywords, they should be relevant to the image or the place where you are linking. Many people try to stuff keywords into every possible place. There is no benefit whatsoever in doing this.