SEO Expertise
seo made simple

By: Tim Croteau

Nowadays, it seems like the standard maintenance plan for a web site is: launch it, watch it for three years, replace it, repeat. Web projects have become these expensive, cumbersome tasks that instill fear into the hearts of the marketing and IT departments, and the “excuse mill” starts cranking out reasons to not bother updating the site. “We don’t have the time!” “We don’t have the money!” “We don’t have the staff!”

Social Marketing is a new term that spun off the recent growth and popularity of “Web 2.0″ in search.

Wikipedia’s description of Social Marketing is as follows:

Social marketing is the systematic application of marketing alongside other concepts and techniques to achieve specific behavioural goals for a social good.

Social Marketing is the means by which to ensure a website is active in the Web 2.0 scene.

There are many ways to ensure that your site is Web 2.0 smart, these include:

• Participating in social bookmarking communities
• Participating in Social Tagging Communities

Keyword Research and selection is the foundation of search engine optimisation projects.

At this stage of the SEO project you are basically searching for the keywords that will generate the highest amount of targetted traffic.

What content do you place in your blog? You can place any useful information or articles about your product or service. If, for example, you are a wedding planner, you should write about tips future brides may not be aware of in relation to planning their wedding. You might talk about wedding scams, catering faux pas, honeymoon hotspots etc… Let the readers know you have something more to offer then just a simple service. People who feel comfortable about a person or organization are far more likely to buy from them. Let your readers know who you are and what you are capable of doing for them.