SEO Expertise
seo made simple

URL naming best practice stipulates the following:

Alt tags are very important to search engine optimisation.  Alt tags are used to provide a text alternative to pictures and/or image navigation.

Alt tags are detected when you hover your mouse over an image.  A text box appears giving you  a de

As Google explains on their technology page [google.com/technology/], in-bound links (links pointing to your website from other websites) and Google PageRank are critical to ranking high at the Google search engine. In fact, we’ve found that inbound links (also called “backlinks”) and the keyword optimized text in and around those inbound links account for about 95% of optimizing for the “Big 3” search engines — Google, Yahoo! and MSN Search.

Before you even think of taking on a search engine optimisation company, the first thing is to shop around and see what is out on the market. The same principles would apply if you were to buy a new computer. You would look at a few models, prices and what each model has to offer. If an SEO company was to offer a service that would guarantee you top ranks, there is a very good chance they are wearing a black hat. No SEO company can guarantee top ranks since they have no direct control over the search engines and their ranking algorithms. They can however mention that top ranks are highly achievable due to their previous success with other clients.

Keyword Research and selection is the foundation of search engine optimisation projects.

At this stage of the SEO project you are basically searching for the keywords that will generate the highest amount of targetted traffic.